A fractional head of marketing is an executive who leads a company’s marketing function on a part-time or interim basis. The company benefits from the skills and experience of senior-level marketer at a fraction of the cost of a full-time CMO.
Generative AI has the potential to vastly improve the quality of marketing content. However, if not used judiciously, it risks becoming the spam of our time. Here’s why.
Since the pandemic, hotels have been increasing rates at an unprecedented pace. When will the pricing bubble burst? In the next episode of the Shiji Buzz, we discuss the relationship between pricing and reputation.
>>> When hotels plan for new technology, the guest experience is always a top priority, but the employee experience is […]
>>> Artificial intelligence received a huge boost recently with the release of ChatGPT, a generative AI chatbot that has opened […]
>>> Here we are at the start of 2023, and it’s almost time again for ITB Berlin. It’s a long […]
>>> Recently, Google announced an update to its search algorithm designed to boost original, helpful content and devalue low-quality content. […]
>>> Phew! Over 1.3 million reviews, 7,500 hotels, 22 countries and 140 review sites later, ReviewPro’s Global Hotel Review Benchmark […]
