How much have hotels embraced artificial intelligence (AI), and what’s holding back those that haven’t? A recent survey of 1,500 hotels across Europe from HES-SO Valais-Wallis University in Switzerland offers some valuable insights. Here are a few highlights.
Thanks to the rollercoaster in the global economy caused by Donald Trump’s erratic tariff announcements, uncertainty is clouding business decisions worldwide. Yet uncertain times can create opportunities in sales and marketing for hospitality tech companies.
Advances in hospitality technology are setting the stage for a new era of cooperation across sales, marketing, and revenue management. But this isn’t the type of collaboration many of us remember from our early days in hotels. It’s digital-first, data-driven, and AI-enabled.
Artificial intelligence is transforming how content is created, discovered, and consumed online. In the hotel business, early adopters of AI-optimized content strategies can gain a competitive edge by focusing on six key areas.
Reknown Marketing has been busy collaborating with leading hospitality tech companies around the world, creating content that explores industry data and trends, educates hoteliers, and highlights the value of hospitality technology. Here’s a look at some of our latest projects.
Technology companies face a growing challenge: building business using traditional outreach methods is getting harder. Content marketing remains one of the most powerful and cost-effective ways to connect with prospective customers. As you put your marketing plans into place, here’s how to build out or refresh your content strategy.
For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase. Here’s how to revitalize your resource library and maximize its effectiveness.
At HITEC in Charlotte in June, Daniel Craig, Founder of Reknown Marketing, shared his perspective on AI in hospitality – along with a few laughs – with his friend, Simone Puorto, on behalf of Hospitality Net.
