FRACTIONAL HEAD OF MARKETING FOR HOSPITALITY & TRAVEL TECH COMPANIES

In recent years, fractional hiring has exploded in popularity. In the hospitality and technology industries, it is the ideal solution for small and medium-sized companies not yet ready to commit to a full-time leadership position in marketing.


What Is a Fractional Head of Marketing?

A fractional head of marketing or chief marketing officer (CMO) is a seasoned marketing executive who works with a business on a part-time or temporary basis, providing senior-level marketing direction and support at a fraction of the cost of a full-time CMO.


Fractional VP of Marketing Services

Marketing Strategy

Develops the marketing plan and budget, ensuring alignment of objectives and activities with organizational goals.

Leadership

Provides leadership and support to the marketing team to ensure activities are completed on time and on budget.

Branding & Positioning

Acts as a brand gatekeeper to ensure marketing messaging and visuals are professional and on-brand.

Oversight

Oversees activity on all channels, from the website, SEO and paid media to email marketing, content and social strategy.

Growth

Ensures marketing activities are focused on the primary objectives of generating leads, conversions, renewals, and revenue growth.

Reporting

Fosters collaboration and accountability by monitoring marketing performance and reporting results to the executive team.

Fractional VP of Marketing for Hire

Reknown founder Daniel Craig brings a wealth of skills and experience, having served as a marketing executive at hospitality and tech companies around the world.

Daniel can step in on a part-time or interim basis to provide your company with the marketing leadership and direction it needs to achieve its growth objectives.