Is AI-generated Content the Spam of Our Time?
Generative AI has the potential to vastly improve the quality of marketing content. However, if not used judiciously, it risks becoming the spam of our time. Here’s why.
Hotel Room Pricing vs. Online Reputation: When Will the Bubble Burst?
Since the pandemic, hotels have been increasing rates at an unprecedented pace. When will the pricing bubble burst? In the next episode of the Shiji Buzz, we discuss the relationship between pricing and reputation.
Prioritizing the Employee Experience in Hotel Technology Planning
>>> When hotels plan for new technology, the guest experience is always a top priority, but the employee experience is […]
How Is Artificial Intelligence Transforming Hotel Technology & Jobs?
>>> Artificial intelligence received a huge boost recently with the release of ChatGPT, a generative AI chatbot that has opened […]
The Work-from-Anywhere Trend Is Changing 2023 Travel Patterns
>>> Here we are at the start of 2023, and it’s almost time again for ITB Berlin. It’s a long […]
Google’s Helpful Content Update: A Time of Reckoning for Hospitality & Travel Tech Marketers
>>> Recently, Google announced an update to its search algorithm designed to boost original, helpful content and devalue low-quality content. […]
Now Hotels Can Benchmark Online Reputation at the Global, Regional & Star-rating Level
>>> Phew! Over 1.3 million reviews, 7,500 hotels, 22 countries and 140 review sites later, ReviewPro’s Global Hotel Review Benchmark […]
Join Us for this First-ever Travel Event in the Metaverse
>>> On May 20, I’m excited to be participating in a rather unusual event, which may become the norm sooner […]