Marketing, Social Media and Reputation Management Strategy for Hotels and Travel Industry
I’ve written about Social Media Coercion and Social Media Ambush in the past, and it continues to be a hot topic. Whether engaging in a bit of harmless social media strong-arming or outright blackmail, it seems that more consumers these days are flexing their social media muscle to exact special treatment from [...] Read more »
This question has come up several times in recent conversations, and I find it so intriguing I thought I’d investigate. At its root is a rather mercenary idea: if guests are that thrilled with your property, maybe you’re giving away too much? The theory is comparable to a tenet of [...] Read more »
Responding to online reviews has become routine for many hoteliers, and yet every once in a while a real zinger comes along that makes you catch your breath and clench your fists. How should you respond? Or should you respond at all? If you don’t respond, you leave travelers to [...] Read more »
Lots of news coming from TripAdvisor these days. Last week I shared the latest developments at TripAdvisor for Business for hotels and travel companies. Today, on the heels of announcing that the site now features more than 75 million reviews and opinions—up from 50 million just a year ago—the company announced the [...] Read more »
Orlando, Florida, home to dozens of rollercoasters, seemed a fitting setting for TripAdvisor's most recent master class given the disruptive impact online reviews have had on the travel industry in recent years. Fortunately, we’re on steadier ground now, and instead of screaming to be let off more hoteliers [...] Read more »
Recently, TripAdvisor made several significant modifications to the scope, organization and categorization of content on the site. The changes are part of a larger trend: the increased socialization and personalization of search. Read more »
With 50 million unique monthly visitors worldwide, TripAdvisor might just be the most important site for marketing your destination aside from your official website. And unlike social networks like Facebook and Twitter, people go to TripAdvisor to shop, not to socialize. Read more »
By Daniel Edward Craig The Reputation Roadshow continues! Last week I had the opportunity to meet with Ciaran Fahy, managing director of social-media-savvy The Cavendish hotel in London, and Charles Yap, Director of Global Brand Communications and social media rock star of InterContinentals Hotels Group. I got some insight into [...] Read more »