Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric
>>> By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past […]
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So You Want to Host a Webinar
By Daniel E. Craig, Founder, Reknown I love giving webinars. Attendees can’t see me, so I can wear pajamas and […]
Content Marketing Tips for Travel Tech
By Daniel E. Craig, Founder, Reknown To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, […]
Hotel Brands Under Attack: How to Stay Relevant
By Daniel E. Craig, Founder, Reknown Lately there’s been a lot of talk in the travel industry about hotel brands […]
6 Lessons I’ve Learned About Managing Online Reviews
By Daniel E. Craig, Founder, Reknown Through my work over the past decade helping hotels and travel businesses build and […]
What Does TripAdvisor’s New “Best Value” Ranking Mean for Hotels?
By Daniel E. Craig, Founder, Reknown Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer […]
So You Want to Be a Consultant
People often approach me looking for advice on becoming a consultant, and my first impulse is to cry, “Don’t give […]
Brand Storytelling in the Era of Fake News
Here Len Stein, president of Visibility Public Relations, recaps my presentation at HSMAI’s Digital Marketing Conference in New York last […]