FRACTIONAL HEAD OF MARKETING FOR HOSPITALITY & TRAVEL TECH COMPANIES

A fractional head of marketing or chief marketing officer (CMO) is a seasoned marketing executive who works with a business on a part-time or temporary basis, providing senior-level marketing direction and support at a fraction of the cost of a full-time CMO.


Fractional VP of Marketing Services

  • Marketing Strategy

    Develops the marketing plan and budget, ensuring alignment of objectives and activities with organizational goals.

  • Leadership

    Provides leadership and support to the marketing team to ensure activities are completed on time and on budget.

  • Branding & Positioning

    Acts as a brand gatekeeper to ensure marketing messaging and visuals are professional and on-brand.

  • Oversight

    Oversees activity on all channels, from the website, SEO and paid media to email marketing, content and social strategy.

  • Growth

    Ensures marketing activities are focused on the primary objectives of generating leads, conversions, renewals, and revenue growth.

  • Reporting

    Fosters collaboration and accountability by monitoring marketing performance and reporting results to the executive team.

Fractional VP of Marketing for Hire

Reknown founder Daniel Craig brings a wealth of skills and experience, having served as a marketing executive at hospitality and tech companies around the world.

Daniel can step in on a part-time or interim basis to provide your company with the marketing leadership and direction it needs to achieve its growth objectives.