Social media and storytelling for hotels
By Daniel E. Craig, Reknown. “Good storytelling makes people sit up and listen … It is worthy of their attention, […]
Blog
Should hotels encourage guests to write TripAdvisor reviews on property?
By Daniel Edward Craig I’m often asked by hoteliers and innkeepers about TripAdvisor’s policy regarding asking guests to post […]
How to Maintain a Positive Online Reputation – Key Takeaways
By Daniel Edward Craig, Reknown There was a great turnout for TripAdvisor’s Master Class events at the Venetian Hotel in Las Vegas last week, […]
How to cope with bad reviews
By Daniel Edward Craig, Reknown. With the increasing popularity of user-generated reviews, hoteliers may lament the loss of control over what […]
A positive spin on negative reviews
By Daniel Edward Craig, Reknown. So your hotel gets a nasty review. Do you: a) call out the reviewer as […]
Why Hotels Get the Last Word in Online Reviews: An Interview with TripAdvisor CEO Stephen Kaufer
By Daniel Edward Craig, Reknown. The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The […]
Walking after Midnight: How to Avoid Being Relocated from Your Hotel
If you’re a frequent traveler, this scenario might be all too familiar. It’s late. You stagger to the front desk […]
A Ten-Step Program for Easing Your Hotel’s OTA Dependency
By Daniel Edward Craig These days, bashing online travel agencies has become a popular sport. The likes of Expedia, Travelocity […]