How to Manage Review Blackmail
I’ve written about Social Media Coercion and Social Media Ambush in the past, and it continues to be a hot topic. Whether […]
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Should hotels ask guests for reviews?
Recently I asked a few of my contacts in the hotel industry two questions. Last week I published their answers […]
If your hotel ranks top on TripAdvisor, are you not charging enough?
By Daniel Edward Craig This question has come up several times in recent conversations, and I find it so […]
Introducing Reknown
If you have been following this blog for a while, you know that I launched it way back in the […]
From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews
By Daniel Edward Craig Responding to online reviews has become routine for many hoteliers, and yet every once in […]
Who do travelers trust most for trip information? Other travelers.
Nielsen’s latest Global Trust Survey provides telling data for prioritizing travel marketing activities.
What Is It Like to Market Iran as a Tourist Destination?
A comment on a recent post caught my attention: “It’s such a great advantage to promote a brand that is […]
What do travelers want? Setting hotel and travel marketing priorities
By Daniel Edward Craig, Reknown The Internet and social media have placed a wealth of information at the fingertips […]