So You Want to Be a Consultant
People often approach me looking for advice on becoming a consultant, and my first impulse is to cry, “Don’t give […]
Blog
Brand Storytelling in the Era of Fake News
Here Len Stein, president of Visibility Public Relations, recaps my presentation at HSMAI’s Digital Marketing Conference in New York last […]
An Online Reputation Management Checklist
By Daniel E. Craig, Reknown Do you ever Google your name? It used to be thought of as vain thing […]
Social Storytelling for Travel Marketers
By Daniel E. Craig, Reknown Last month I was honored to be invited back to Buy Tourism Online in Florence, […]
Eight Service Strategies for Earning Five-star Reviews
By Daniel E. Craig Traveler reviews have had a disruptive effect on traditional rating systems, making a well-run budget hotel […]
10 Social Media Types and How to Respond to Them
By Daniel Edward Craig Are you ever stumped over how to respond to social media feedback? Whether it’s Twitter, Facebook, […]
A Quick Guide to Content Marketing for Tourism Businesses and Hotels
(Editor’s note: To kick off Reknown’s new guest post series, this is a guest contribution from Reknown collaborator Mark Hayward.) […]
Protecting Your Business from a Social Media Attack
By Daniel Craig, Reknown. The examples are piling up, and they’re guaranteed to make hoteliers and travel industry professionals shudder. The […]