In today’s digital landscape, technology companies face a growing challenge: building business using traditional outreach methods is getting harder. Prospects rarely answer calls, open emails, or click ads. Schedule a demo? Good luck.
For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase.
At HITEC in Charlotte in June, Daniel Craig, Founder & Chief Strategist of Reknown Marketing, was interviewed by Simone Puorto on behalf of Hospitality Net. In this short video, Daniel shares his main AI takeaways from HITEC.
After so much buzz about AI over the past two years, things have grown a bit quiet. Was it all just marketing bluster, or is generative AI still poised to transform how we work and live? To find answers, it’s helpful to look at the path new technologies typically follow from inception to mass adoption.
Don’t look now, but budget season is around the corner, and hoteliers will soon have to decide how much time and resources to dedicate to Artificial Intelligence in 2024. To help understand where AI adoption is heading, we round up key stats on the impact of AI on work and the labor market.
Creating content that generates high levels of engagement, website traffic, and leads is one of the top challenges marketers face today. One of the most effective ways to achieve these objectives is flagship content.
A fractional head of marketing is an executive who leads a company’s marketing function on a part-time or interim basis. The company benefits from the skills and experience of senior-level marketer at a fraction of the cost of a full-time CMO.
Generative AI has the potential to vastly improve the quality of marketing content. However, if not used judiciously, it risks becoming the spam of our time. Here’s why.
