Hotel Brands Under Attack: How to Stay Relevant
By Daniel E. Craig, Founder, Reknown Lately there’s been a lot of talk in the travel industry about hotel brands […]
6 Lessons I’ve Learned About Managing Online Reviews
By Daniel E. Craig, Founder, Reknown Through my work over the past decade helping hotels and travel businesses build and […]
What Does TripAdvisor’s New “Best Value” Ranking Mean for Hotels?
By Daniel E. Craig, Founder, Reknown Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer […]
So You Want to Be a Consultant
People often approach me looking for advice on becoming a consultant, and my first impulse is to cry, “Don’t give […]
Brand Storytelling in the Era of Fake News
Here Len Stein, president of Visibility Public Relations, recaps my presentation at HSMAI’s Digital Marketing Conference in New York last […]
An Online Reputation Management Checklist
By Daniel E. Craig, Reknown Do you ever Google your name? It used to be thought of as vain thing […]
Social Storytelling for Travel Marketers
By Daniel E. Craig, Reknown Last month I was honored to be invited back to Buy Tourism Online in Florence, […]
Eight Service Strategies for Earning Five-star Reviews
By Daniel E. Craig Traveler reviews have had a disruptive effect on traditional rating systems, making a well-run budget hotel […]