Online Reputation Manager: the Newest Position in Hotels?
By Daniel Edward Craig In my last post I discussed how social media has enabled a new measure of hotel […]
Guest Satisfaction Index: the Next Big Measure of Hotel Performance?
By Daniel Edward Craig Traditionally, hotels have made pricing decisions based on a combination of demand forecasts, supply, operating costs, […]
Social media and storytelling for hotels
By Daniel E. Craig, Reknown. “Good storytelling makes people sit up and listen … It is worthy of their attention, […]
Should hotels encourage guests to write TripAdvisor reviews on property?
By Daniel Edward Craig I’m often asked by hoteliers and innkeepers about TripAdvisor’s policy regarding asking guests to post […]
How to Maintain a Positive Online Reputation – Key Takeaways
By Daniel Edward Craig, Reknown There was a great turnout for TripAdvisor’s Master Class events at the Venetian Hotel in Las Vegas last week, […]
How to cope with bad reviews
By Daniel Edward Craig, Reknown. With the increasing popularity of user-generated reviews, hoteliers may lament the loss of control over what […]
A positive spin on negative reviews
By Daniel Edward Craig, Reknown. So your hotel gets a nasty review. Do you: a) call out the reviewer as […]
Why Hotels Get the Last Word in Online Reviews: An Interview with TripAdvisor CEO Stephen Kaufer
By Daniel Edward Craig, Reknown. The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The […]