From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews
By Daniel Edward Craig Responding to online reviews has become routine for many hoteliers, and yet every once in […]
Who do travelers trust most for trip information? Other travelers.
Nielsen’s latest Global Trust Survey provides telling data for prioritizing travel marketing activities.
What Is It Like to Market Iran as a Tourist Destination?
A comment on a recent post caught my attention: “It’s such a great advantage to promote a brand that is […]
What do travelers want? Setting hotel and travel marketing priorities
By Daniel Edward Craig, Reknown The Internet and social media have placed a wealth of information at the fingertips […]
How to Manage TripAdvisor Reviews
By Daniel E. Craig The Reputation Roadshow continues! Last week I had the opportunity to meet with Ciaran Fahy, managing director of […]
Social Media Coercion: How far should hotels go to please and appease?
By Daniel Edward Craig In my last post, I discussed the growing trend of travelers using social media to voice […]
Social Media Ambush: When Hotel Guests Go on the Attack
By Daniel Edward Craig, Reknown It’s an all-too familiar scenario. “A local guest complained about service via Twitter when she […]
Creating a virtuous cycle: integrating online reputation management into operations and culture
By Daniel Edward Craig. At a time when the travel industry is still struggling to accommodate social media, which barged […]