Reknown | Marketing, Social Media and Reputation Management Strategy for Hotels and Travel Industry

May, 8 2013
Free Seminars on Social Media and Web Marketing for Hotels
Free Seminars on Social Media and Web Marketing for Hotels
By Daniel Edward Craig, Reknown. Look out Europe, here I come! I’m excited to announce that I’m partnering with ReviewPro and WIHP to bring this free European seminar series to Barcelona, Madrid, Paris, London and Rome this month. Here are the details: Social Media and Web Marketing for Hotels: Driving Read more →
Apr, 23 2013
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
By Daniel Edward Craig, Reknown. For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate results, driving costs up and Read more →
Feb, 19 2013
Is Your Hotel Prepared for a Social Media Crisis?
Is Your Hotel Prepared for a Social Media Crisis?
It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help from his room. For reasons not entirely clear, the clerk allegedly laughed at the request and mocked him. The Read more →