Social media and storytelling for hotels
By Daniel E. Craig, Reknown. “Good storytelling makes people sit up and listen … It is worthy of their attention, […]
Should hotels encourage guests to write TripAdvisor reviews on property?
By Daniel Edward Craig I’m often asked by hoteliers and innkeepers about TripAdvisor’s policy regarding asking guests to post […]
How to cope with bad reviews
By Daniel Edward Craig, Reknown. With the increasing popularity of user-generated reviews, hoteliers may lament the loss of control over what […]
A positive spin on negative reviews
By Daniel Edward Craig, Reknown. So your hotel gets a nasty review. Do you: a) call out the reviewer as […]
Why Hotels Get the Last Word in Online Reviews: An Interview with TripAdvisor CEO Stephen Kaufer
By Daniel Edward Craig, Reknown. The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The […]
Is the Role of the Hotel Concierge Going Obsolete?
By Daniel Edward Craig I can see dignified concierges everywhere clutching their golden keys and gasping in indignation at the […]
Toss that script aside: Tips for generating positive hotel reviews
By Daniel Edward Craig So your hotel went through a rough patch – a bad hire, a small fire, an […]
Best Practices for Responding to Online Hotel Reviews, Part 2
By Daniel Edward Craig, Reknown. It appears that hotels are finally waking up to the importance of monitoring and responding […]