Marketing, Social Media and Reputation Management Strategy for Hotels and Travel Industry
By Daniel Edward Craig, Reknown. Look out Europe, here I come! I’m excited to announce that I’m partnering with ReviewPro and WIHP to bring this free European seminar series to Barcelona, Madrid, Paris, London and Rome this month. Here are the details: Social Media and Web Marketing for Hotels: Driving [...] Read more »
By Daniel Edward Craig, Reknown. For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate results, driving costs up and [...] Read more »
It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help from his room. For reasons not entirely clear, the clerk allegedly laughed at the request and mocked him. The [...] Read more »
Happy New Year, folks! I’m excited to be collaborating with VFM Leonardo once again to bring you another free webinar on the theme of Social Media and Storytelling. This one is about Visual Storytelling for Hotels and how to use it to drive meaningful engagement. Here are the details: Wednesday, [...] Read more »
So you just want to be liked? You’re not alone. Hotels are discovering that the old maxim “If you build it, they will come” doesn’t necessarily apply to social networks. Consumers, bombarded by “like” requests and promotional posts, have become more selective about which brands they follow and engage [...] Read more »
As more travelers make review sites and social networks a compulsory stop on the road to trip decisions, hotels and travel businesses are making efforts to enhance their presence by stockpiling reviews, likes and social media followings. But with so many sites to manage, how to make the ask without bombarding [...] Read more »
I’m excited about the next webinar I’ll be hosting with ReviewPro on October 30. We’ll be discussing ground-breaking research from Cornell’s Center for Hospitality Research that highlights the correlation between aggregate guest ratings, as defined by ReviewPro’s Global Review Index™, and hotel rates and revPAR. We’ll bring in the [...] Read more »
It’s that time of year again when hotel marketers are in the hot seat, trying to justify the money they’ve requested in next year’s budget. And no line item is more contentious than social media. “You want how much?” barks the general manager. “Where’s the ROI?” “Uh … well, we [...] Read more »