Speaker Profile

Daniel E. Craig
Founder, Reknown

Over his 25-year career in travel, Daniel E. Craig worked in the hotel, airline and cruise industries in positions ranging from front desk agent to vice president.

Under his leadership as general manager, Opus Hotel in Vancouver was named one of the World’s Best 100 Hotels by readers of Condé Nast Traveler and earned a reputation for exceptional service and cutting-edge marketing.

Daniel left Opus to focus on writing, and is the author of Murder at the Universe and two other mystery novels set in hotels, as well as numerous articles, guides and the Reknown blog.

He earned a Bachelor’s Degree at the University of Toronto and the University of British Columbia, and took courses in new media, film and acting while working as vice president of marketing at the prestigious Vancouver Film School.

Having experienced the disruptive impact of social media as a hotelier and author, in 2008 Daniel founded Reknown, a global consultancy that provides organizations with strategic planning, training and best practices in marketing, reputation management and customer experience.

Daniel speaks at conferences around the world and has produced and hosted hundreds of seminars and webinars for business professionals.

To see Daniel’s most recent appearances, click here. To inquire about booking him for a conference or event click here.


“… one of the best speakers I have had the pleasure of listening to.”
– Jacqueline Johnson, Chairman, Caribbean Tourism Organization Foundation 

“Daniel draws a crowd. An expert in the hospitality industry and an exceptional speaker, he was a natural fit for TripAdvisor’s master class events. His presentations are excellent and we receive loads of positive feedback after each event.”
– Kevin Carter, Business & Trade Media Relations, TripAdvisor

“Daniel’s workshops have been very well received as his professional, smart and humorous manner engages audiences large and small. His next workshop should be entitled ‘How to be an ideal consultant.'”
– Laura Plant, Manager, Community Partnerships, Destination British Columbia

“Daniel was a delight to work with leading up to the event, great company when we met in Scotland and an informative, engaging and fun speaker – hope he comes back again soon.”
– Leslie Wood, Organizer, Digital Hospitality for Scottish Tourism Conference

“Daniel was an inspiration. He got rave reviews, and his view on social media marketing from “across-the-pond” was just what we needed. More than that, he’s a personable guy who really did his homework on the delegates and format of the conference.”
– Martin Evans, Organiser, UK National Hotel Marketing Conference, London

“Our attendees were really looking forward to Daniel’s session because so many are ardent followers of his blog. He did not disappoint! Our evaluations were filled with responses like ‘excellent presentation’, ‘exactly what I wanted’, and ‘bring Daniel back!’ He really did a bang up job.”
– Jay Karen, President & CEO, Professional Association of Innkeepers International