Speaker Profile

Daniel E. Craig is an author, marketing executive and former hotel general manager. He has worked for a variety of hotels and travel industry organizations in positions ranging from front desk agent to vice president.

Under his leadership as general manager, Opus Hotel in Vancouver was voted one of the World’s Best 100 Hotels by readers of Condé Nast Traveler. At Opus he launched the first-ever hotel blog, which attracted a worldwide following for its irreverent insider’s look at running the hotel.

Daniel is the author of Murder at the Universe and two other mystery novels set in hotels, as well as various articles, guides and the popular Reknown blog.

Having experienced the joys and pains of consumer reviews as a hotelier and author, he founded Reknown to help hotels and travel businesses worldwide manage reputation and leverage the powers of digital marketing.

Considered the foremost worldwide expert in online reputation management in the hotel industry, Daniel is a frequent speaker at conferences and events around the world. He has been keynote speaker at Preferred Hotels & Resorts’ Annual Conference in Hong Kong, the International Hotel, Motel & Restaurant Show in New York, Congreso Internacional de la Hoteleria in Cartagena, Colombia, and for three years running at Buy Tourism Online in Florence, Italy.

He is host and producer of a series of educational webinars for TripAdvisor and ReviewPro and has conducted over 100 online reputation managements seminars on behalf of Destination British Columbia, in addition to developing numerous guides and best practices.

To see Daniel’s recent appearances, click here. To inquire about booking him for a conference or event click here.


“… one of the best speakers I have had the pleasure of listening to.”
– Jacqueline Johnson, Chairman, Caribbean Tourism Organization Foundation 

“Daniel draws a crowd. An expert in the hospitality industry and an exceptional speaker, he was a natural fit for TripAdvisor’s master class events. His presentations are excellent and we receive loads of positive feedback after each event.”
– Kevin Carter, Business & Trade Media Relations, TripAdvisor

“Daniel’s workshops have been very well received as his professional, smart and humorous manner engages audiences large and small. His next workshop should be entitled ‘How to be an ideal consultant.'”
– Laura Plant, Manager, Community Partnerships, Destination British Columbia

“Daniel was a delight to work with leading up to the event, great company when we met in Scotland and an informative, engaging and fun speaker – hope he comes back again soon.”
– Leslie Wood, Organizer, Digital Hospitality for Scottish Tourism Conference

“Daniel was an inspiration. He got rave reviews, and his view on social media marketing from “across-the-pond” was just what we needed. More than that, he’s a personable guy who really did his homework on the delegates and format of the conference.”
– Martin Evans, Organiser, UK National Hotel Marketing Conference, London

“Our attendees were really looking forward to Daniel’s session because so many are ardent followers of his blog. He did not disappoint! Our evaluations were filled with responses like ‘excellent presentation’, ‘exactly what I wanted’, and ‘bring Daniel back!’ He really did a bang up job.”
– Jay Karen, President & CEO, Professional Association of Innkeepers International