Marketing, Social Media and Reputation Management Strategy for Hotels and Travel Industry
As more travelers make review sites and social networks a compulsory stop on the road to trip decisions, hotels and travel businesses are making efforts to enhance their presence by stockpiling reviews, likes and social media followings. But with so many sites to manage, how to make the ask without bombarding [...] Read more »
I’m excited about the next webinar I’ll be hosting with ReviewPro on October 30. We’ll be discussing ground-breaking research from Cornell’s Center for Hospitality Research that highlights the correlation between aggregate guest ratings, as defined by ReviewPro’s Global Review Index™, and hotel rates and revPAR. We’ll bring in the [...] Read more »
Recently I asked a few of my contacts in the hotel industry two questions. Last week I published their answers to the first, “If a hotel ranks top on TripAdvisor, is it not charging enough?”. This week I’m sharing responses to the second, “Should hotels ask guests for reviews? Why and [...] Read more »
This question has come up several times in recent conversations, and I find it so intriguing I thought I’d investigate. At its root is a rather mercenary idea: if guests are that thrilled with your property, maybe you’re giving away too much? The theory is comparable to a tenet of [...] Read more »
Recently, TripAdvisor made several significant modifications to the scope, organization and categorization of content on the site. The changes are part of a larger trend: the increased socialization and personalization of search. Read more »
As traveler reviews continue to grow in influence and pervasiveness, more hotels are debating, “Should we post reviews on our website? Do we dare?” Even hotels with rave reviews and top ratings are hesitant. Hotels are highly controlled environments, where everything is “my pleasure” and beds are made for you. [...] Read more »
By Daniel Edward Craig The Reputation Roadshow continues! Last week I had the opportunity to meet with Ciaran Fahy, managing director of social-media-savvy The Cavendish hotel in London, and Charles Yap, Director of Global Brand Communications and social media rock star of InterContinentals Hotels Group. I got some insight into [...] Read more »
By Daniel Edward Craig In February 2010 I published an interview with Adele Gutman Milne, Vice President of Sales & Marketing at HKHotels, about her company’s remarkable achievements in online reputation management. I had the pleasure of meeting Adele early this month in Chicago, where we both presented at TripAdvisor’s [...] Read more »