What is Online Reputation Management?

 

Online Reputation Management (ORM) is about leveraging the power of social media to get people talking about and recommending your business at scale.

More than a marketing function, it is a business-wide function that involves monitoring and responding to customer feedback and providing employees with the training, empowerment and recognition necessary to consistently exceed customer expectations.

ORM isn’t about trying to pass your business off as better than it is. That will only get you into trouble. It’s about being authentic and transparent, and using guest feedback to guide decisions across the organization.

Click here to find out how Reknown can help your business take ownership of its reputation.