Four Key Trends in the Hotel Industry in 2018

Every year Reknown hosts a hotel industry trends webinar with ReviewPro in late January, which gives us the advantage of being well into the new year and having a clearer idea of where the industry is heading.

In this year’s webinar we’ll separate the hype from the happening. There will be no waxing on about blockchain, robots or hotels in space;  we’ll focus on four trends that have the potential to transform hotel marketing and operations in 2018. What are they, why are they important, and what should hotels do about them?

Topics include:
• The global travel industry outlook in 2018
• New opportunities and threats: the latest developments at Google, Expedia, TripAdvisor and Airbnb.
• Guest messaging: the shift to digital communications—SMS/text, messaging apps and chat widgets.
• Voice technology: the shift to voice search, virtual assistants and smartrooms.
• Data-driven decision making: harnessing data to drive effective marketing and operational excellence.

This free webinar is on Tuesday, January 30, 2018. Click here to register. If you can’t make it, register anyway and you’ll receive a link to the recording and slides. Following the broadcast, this webinar and all previous webinars will be available on ReviewPro’s Resource Hub.

Join us, and sound super smart in your next staff meeting!

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