For hotel marketers, Google’s search algorithm is a mysterious and powerful gatekeeper to the global community of online travel shoppers. As soon as we think we have it figured out, it changes.
Recently, Google confirmed that local search results are based primarily on relevance, distance and prominence. Further, “Google review count and score are also factored into local search ranking—more reviews and positive ratings will improve a business’s local ranking.”
How do recent changes at Google impact hotels, and what should you do about it? In my next webinar with ReviewPro, How to Optimize Your Hotel’s Presence in Search Results, we’ll bring in the experts to discuss how search has evolved in 2016, the key factors in search rankings, how to manage your Google My Business page, the paid options for hotels and the role of reviews in rankings.
I’m excited to confirm the following guest speakers:
- Cliff Galitz, Partner Development Manager, Google
- Shannon DeFries, Director of Search & Analytics, Tambourine
- Tim Towle, Co-founder and Director of Product Development, ReviewPro
Click here to reserve your spot for the March 23, 2016 webinar.
Hope to see you there!