By Daniel E. Craig, Reknown
If you struggle to keep up with the dizzying array of acronyms, buzzwords and references used by marketers today, you’re not alone.
Well, I’ve got good news. In the next installment of Reknown’s webinar series with TripAdvisor for Business, we go back to the basics to explain the essentials of digital marketing for hotels.
- What is digital marketing?
- What’s the difference between:
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media and online reputation management
- Online travel agencies and metasearch
- Plus the latest news from TripAdvisor, and a live Q&A with the experts
For the webinar I created the above chart as a quick reference guide to four key digital marketing strategies and how they differ in terms of earned, owned and paid content.
In addition to Brian Payea, Head of Industry Relations at TripAdvisor, the webinar will feature special guests Martin Soler, Chief Marketing Officer at SnapShot in Paris, and Mark Hayward, Digital Marketing Consultant in Puerto Rico.
For those wanting more, we’ll cover advanced topics in digital marketing in the fall. Watch out for announcements on Reknown’s Events page.
Also, stay tuned for my next webinar with ReviewPro: We Hear You! Guidelines for Responding to Guest Feedback. We’ll discuss tips, best practices and examples of how to respond to all types of customer feedback, from in-person complaints to guest surveys to online reviews.